Advice for business leaders and boards

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Read the 16 Rules for setting your company’s data and analytics strategy, as explained with food instead of jargon:

1. Figure out what you want to cook before you go shopping

2. Your first restaurant may be a food truck

3. Simple dishes can be liberating

4. Fusion cuisine can set you apart

5. Experiment with imported ingredients

6. Stay close—but not too close—to other chefs

7. Grow your own herbs

8. Use the bones

9. Keep your fridge organized

10. Know thy farmer

11. Watch out for the inspectors

12. Decide who makes the duck

13. Enjoy it while it lasts

14. Become a superforecaster

15. You put mayo on…that?

16. Overfitting is overindulgence